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Honestly, skincare is f*cking hard

Find skincare that works for you. In minutes, not years

🇮🇳 +91

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We spoke to 836 people

Almost equal to people in two Boeing 747s. Yep those many ✌️

Here's what we learnt:

Skincare is BLOODY EXPENSIVE. So 97% of people read reviews, and watch hours and hours of Youtube and Instagram reels before buying (Also because you can't return the bad ones).

Yet, 2 out of 3 people have bought a product in the last 3 months alone that's either been a dud or worsened their skin or hair.

What if you had an app, where you could

See what's in a product AKA decode ingredients

honestly

Save products to Playlists and avoid impulse buying

honestly

Search products using ingredients and reviews, not claims

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Get reviews from people who own the items on your Wishlist

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Why Honestly?

🦦 Not e-commerce

We don't sell products, so our revenue doesn't depend on pushing you to buy more.

🧃 Not a beauty brand

We're not a beauty brand. We won't make you fill out skin tone and type questionnaires just to push our own products.

🥱 Not affiliated to any brands

Let's be clear: if you see a paid review hyping up a product, report it with a tap.

🛡️ Secure and Private

Your credentials and contacts are fully secure — we encrypt all sensitive data.

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